Introduction: The Global Influence of K-Content
As of 2025, Korean webtoons and web novels hold a unique position in the global digital content market. Global OTT platforms like Netflix and Disney+ are competing to produce content based on K-webtoon originals, proving the competitiveness of Korean digital content.
Key Trends in 2025
1. Popularization of AI-Based Creative Tools
With AI technology being fully integrated into the webtoon production process, creators' productivity has significantly improved. AI is being utilized in various areas including background generation, coloring, and translation.
2. Rise of Interactive Storytelling
Interactive web novels where readers directly participate in story development are gaining popularity. The format allowing different endings based on choices resonates with Gen MZ.
3. Expansion of Short-Form Content
Influenced by short-form platforms like TikTok and YouTube Shorts, short episode format webtoons and web novels are increasing.
4. Advanced Cross-Media Strategies
IP expansion from webtoons to dramas, movies, and games is becoming more systematic.
Popular Genre Analysis
Romance Fantasy: Still the most popular genre in the global market.
Regression/Reincarnation: Maintains steady popularity centered in East Asia.
System/Hunter: Fantasy genres with game elements are gaining popularity in North America and Europe.
Conclusion
K-webtoons and K-web novels continue to grow through technological innovation and global expansion. Korean digital content is expected to continue leading the world market.